Saturday, December 11, 2010

Interactions Between the 3 Levels of Visual Design

"The Rage in Placid Lake" film poster

Representational: The photo representation of a man on a motorcycle next to a signpost provides the representational level in this advertisement for the film "The Rage in Placid Lake." It is the only photographic form of representation in the image, and because reality is the dominating visual experience (Dondis), the viewer's attention is drawn straight to it. This makes the image seem surreal and unrealistic, as if the man just happened to ride up and be photographed in the advertisement by mistake.

Abstract: The forms in the writing of the title are abstractions of the letters. The font is abstracted to invoke the feelings the actual words are meant to employ; the word "Rage" is scribbled more vigorously than the other letters. The words "Placid Lake" are more organized, looking perhaps like abstracted buildings. I believe the blurred shape in the background of the image is supposed to be the actual Placid Lake (in the film, Placid Lake is the name of the main character); it is an abstraction of the lake because it has no color or any other signifier that it is actually a lake at all. It is also an abstraction of the boy's name, an abstraction towards symbolism.

Symbolic: Symbol is used everywhere in the image. The representational forms are symbolic of the plot and characters in the film. The abstract elements are symbolic of certain meanings as well. The signpost may be a symbol of confusion, misdirection, or a life path. The letters in the image are symbols used in the English language. This has the impact of relaying direct meaning. Punctuation are symbols; the quotation marks around certain sentences in the image mean that those are what people have said about the film.

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